In a bid to eradicate plastic from their packaging and to achieve its goal of producing zero waste by 2030, Coca-Cola is to run tests on paper bottles.

According to an article on BBC News, these paper bottles will be developed by Paboco – a Danish firm otherwise known as the Paper Bottle Company.

However, questions could be raised as to whether this feat can become a reality. For example, cola and other fizzy drinks are bottled under pressure and developing a structure that will be able to cope with the pressures of the gases could prove to be an obstacle.

Paboco believe that their prototype bottles – which are comprised of an extra-strong paper shell – will be able to withstand these forces.

“With a clever combination of product design and the strong fibre blend, that’s what makes it really possible to not break under pressure,” says Michael Michelsen, who is the commercial manager of Paboco.

Trials for these bottles are set to take place this summer in Hungary, with 2000 paper bottles of Coca-Cola’s fruit drink Adez to be distributed via a local retail chain. Vodka maker Absolut and Danish beer company Carlsberg will also be carrying out similar exercises in due course.