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Engineering Matters is the podcast that celebrates the work of engineers who use ingenuity, practicality, science, theory and determination to build a better world. from the role of engineers in tackling climate change, to new and disruptive technologies, our episodes highlight the incredible solutions that engineers are delivering. from electric aviation, hyperloop technology and construction robots, to renewable energy, new waste treatment processes and digitisation of infrastructure we look ahead to future solutions that can sustainably support the demands of our resource hungry populations.

the rise of the podcast

Podcast listener numbers are booming, and you don’t have to take our word for it. Communications regulator OFCOM finds that six million adults in the uk listen to podcasts, which is double the number of listeners five years ago. This double digit year on year growth is representative of the digital switchover and the rising popularity of streaming services.

This stratospheric growth offers new opportunities for companies communicate with their consumer. Podcasts offer a rich story telling medium, allowing a deep connection with the listener, generating powerful brand loyalty.

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Each listener has actively chosen to listen to the podcast.

Podcast listeners binge listen to shows they love, early episodes continue to deliver audience numbers more than a decade after release. Podcasts are an evergreen content.

Each listener has actively chosen to listen to the podcast.

More than 90% of the audience listen to the end of a given episode.

Podcasts allow the listener to undertake a second task while enjoying the podcast, such as commuting, exercising, walking the dog etc.

A survey of 300,000 listeners by advertising agency Midroll revealed that 71% of listeners had visited a sponsors website and 63% had bought a product a host promoted on their show.

Some 78% of listeners agreed that their opinion of a company is more positive when they hear it mentioned in one of the podcasts they regularly enjoy.

why engineering matters

Engineering Matters is six-times winner of the Publisher Podcast Awards, the leading international podcast awards

Best Technology Podcast 2021

Best B2B Podcast 2021

Best Commercial Strategy 2021

Best Technology Podcast 2022

Podcast Hero 2022

Best Technology Podcast 2023

Judges comments

Judge one: This podcast really stands out in the production quality. That’s not just a matter of good audio, but excellent concept, planning and editing. The submitted podcast had a true narrative arc, which you see in some of the very popular consumer-facing podcasts. It combined the very best of journalistic rigour with storytelling, optimized for the medium. The tone of these podcasts is quite accessible, particularly given the complex subject matter. I am impressed with the many sources used in the segments and how well-edited the components are. They create a compelling narrative from beginning to end. 

Judge two: This show is close to flawless. The use of sound effects and music, the clear script, the range of interviews and the breadth and depth of content are all exemplary. There is a clear vision for business growth which is fully aligned with your brand; and extra congratulations for doing your homework and finding a niche no one else is occupying. The show is good enough for commercial broadcast (in fact it’s better than a lot of programs I’ve heard on commercial radio). Congratulations on a sterling entry.

Judge three: Excellent writing, format, production quality, pacing, and length. Succeeds in making an important and impossibly complex topic accessible and enjoyable. It’s not an easy task to make minute distinctions in drilling and foundation construction for wind turbines interesting, but this program does a strong job in exploring the nuts and bolts of the subjects it covers, while also recontextualizing them in a way that appeals even to the uninitiated. I can see this podcast providing value to industry insiders and casual listeners — which, importantly to this category, would make it an invaluable brand companion. But I was impressed that Reby Media took it a step further, conceiving the show as a brand in and of itself. For a sponsored podcast to grow in the way this show has, separate from an existing brand, it must embrace every strength and limitation of the form, and Engineering Matters does.”

Typical listener numbers

Engineering Matters audience is comprised primarily of qualified and chartered engineers working in client offiices, government authorities, utility companies, developers, consultancies, contractors and manufacturers.

Episodes will typically exceed 30,000 listens in the 30 days and more than 40,000 in the first 60 days. Listener retention is very high with circa 90 per cent of listeners completing more than 75% of the episode. 

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Employer
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your partnership OPTIONS

Partnered Episode

The most powerful marketing method has always been the art of story telling. Engineering Matters offers partners the chance to showcase their expertise and position themselves as leaders in engineering. With a partnered episode, the Engineering Matters award-winning team of reporters and producers will tell your stories in an engaging documentary style, considered the gold standard in podcasting. 

Episode length: 20-30 minutes

Partnered Short

Shorts take all the great documentary narrative style of the full episode and condenses it in to a bite-sized piece. With the two hosts and one interviewee, the episode will explore a single topic or achievement and give listeners a rich understanding along with a desire to find out more. The short will follow the same production process as a full episode. 

Episode length: 5-7 minutes

Production timeline

Partnered Episodes and Partnered shorts follow the same production process.

When you have decided to go ahead with your episode or series, our producers and hosts will meet with you to understand the objectives of the business and start framing the stories to tell. We’ll develop and episode brief and target interviewees. 

The next step is to conduct interviews. These will be done one on one and either in person or through remote recording methods. The interviewees will be pre-interviewed by one of our researchers, followed by a recorded interview. Nothing is live so there is always the chance to try again. 

Once all interviews have been completed, our producers hold a touching base meeting with you to discuss final episode plans. They will prepare a full episode script. 

The completed script will be sent to you as our partner. You will have the opportunity to make any changes to the hosts narrative and request the removal of any interviewee quotes.  

With the script approved, the hosts will record their narrative and our sound designer will bring the episode to life through foley work, music and layered soundscaping. 

The final is broadcasting. We publish the episode on our podcast feed and it is distributed to the various podcast platforms, including Apple, Spotify, Google Podcasts, Amazon Music, Podcast Addict and many more. We will also provide you with the necessary embed codes so you can make the episode available from your own website. 

Once the episode has aired for at least 60 days we will provide a listener performance report that will give you a clear understanding of listener numbers and geographical distribution. 

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